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RESEARCH: TOP TIPS FOR AN EFFECTIVE ANALYST RELATIONS PROGRAMME

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IN THE WORLD OF THE CHAOTIC BUYER, ANALYSTS HAVE MORE INFLUENCE OVER BUYING DECISIONS THAN EVER.

Developing an AR strategy can be a daunting task. How and where do you go to develop a programme that aligns with your objectives and provides credible information for your buyers? .

At Resonance, we understand how developing and executing an AR programme is complex. Our senior team of AR specialists have developed many programmes aligned to business strategy and goals and we want to use this expertise to help you.

We have taken our years of hands-on knowledge and put together a top tips guide to building an effective AR programme. The purpose of this document is to provide an overview into drafting an AR programme and to help analyst relations managers understand the key components to success.

Do you need some guidance on creating an AR programme?

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