Navigating the Fog: Insights for B2B Tech Marketing Leaders

For The Challengers. The Rebels. The Innovators.

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• Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs.

• Explore our solutions to your marketing challenges.

EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

With a proven track record of success, Resonance is your trusted partner for all your marketing needs.

• Read our Case Studies

CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

• BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS
Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.
• LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC
When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance

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News and views from the Resonance team.

• Blog

• Podcast

• Research

RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Co-Create the Future

• About Us

• Careers

• Culture

• Contact Us

RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

"Resonance is a group of technology, business and communications experts"

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Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

B2B Tech Marketing Leader Outlook: H2 2024

As a B2B tech marketing leader, you’re constantly facing new challenges: rapid technological advancements, evolving buyer journeys, and the pressure to deliver measurable results. Are you prepared for what’s next?

Our latest report, the B2B Tech Marketing Leader Outlook, draws insights from 80 marketing leaders just like you.

The future of B2B tech marketing is uncertain, but with the right insights, you can lead with confidence. Don’t miss out on this opportunity to gain a competitive edge.

What’s Covered in the Report?

Strategy and Execution Challenges
Understanding Your Target Audience
Keeping Up with Technological Changes
Overcoming Resource and Talent Shortages

These insights are more than just statistics—they’re actionable strategies to help you drive growth, foster innovation, and stay competitive in 2024.

Please fill out your details to download the report