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"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
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1 min read
Leveraging Moody’s Market Research for PR Success
At Resonance, we have mastered the art of turning in-depth research into powerful PR strategies that resonate with...
Welcome to Resonance!
WE EMPOWER THE GAME-CHANGERS IN GENERATIVE AND CONVERSATIONAL AI.
Talk to us about
- Public Relations
- Analyst Relations
- Content Marketing
- Inbound Marketing
And more!
Generative AI's Role in Shaping Tomorrow's Newsrooms:
The rise of Generative AI and Large Language Models is ushering newsrooms into a renaissance of digital journalism. These tools promise unprecedented efficiency, deeper insights, and a fresh approach to news reporting. But, as with all transformative technologies, they come with challenges and opportunities.
Join us for a conversation, guided by industry forerunners, as we navigate this novel landscape:
- AI as the Modern Newsroom's Ally: Discover how AI can sift through vast data, draw insights, and assist journalists in crafting compelling narratives. Explore how chatbots and digital assistants redefine audience engagement, making news consumption a more interactive experience.
- Fact, Fiction, and the Digital Balance: While generative tools create realistic content, newsrooms possess the adaptability to maintain the sanctity of truth. Delve into strategies that allow newsrooms to leverage these technologies while ensuring content authenticity.
- The Deepfake Challenge: The evolution of deepfakes is undeniable. Learn about how newsrooms are approaching the challenge of deepfakes, and the increased responsibility of journalists to counter social media-fuelled misinformation.
This session promises a balanced perspective, shedding light on AI's potential to enrich journalism while ensuring integrity and trust remain at its core.
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"Resonance has been an invaluable partner in our journey to expand into the UK market. We featured in a number of key media outlets in insurance, finance, fintech, and business press, and our brand and reputation have been significantly elevated as a result. We couldn't be happier with the outstanding service they've provided."