"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy.".jpeg?width=250&height=181&name=AdobeStock_565367297%20(1).jpeg)
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in".png?width=219&height=219&name=Seb%20Moss%20wavelength%20thumbnail%20(1).png)
"Resonance is a group of technology, business and communications experts"
3 min read
When Bots Are the Audience: What the Rise of AI Crawlers Mean for Content Creators
How much of the internet’s web traffic is real? Probably less than you think. In fact, in 2024 the percentage of...
Welcome to Resonance!
WE EMPOWER THE GAME-CHANGERS IN GENERATIVE AND CONVERSATIONAL AI.
Talk to us about
- Public Relations
- Analyst Relations
- Content Marketing
- Inbound Marketing
And more!
Generative AI's Role in Shaping Tomorrow's Newsrooms:
The rise of Generative AI and Large Language Models is ushering newsrooms into a renaissance of digital journalism. These tools promise unprecedented efficiency, deeper insights, and a fresh approach to news reporting. But, as with all transformative technologies, they come with challenges and opportunities.
Join us for a conversation, guided by industry forerunners, as we navigate this novel landscape:
- AI as the Modern Newsroom's Ally: Discover how AI can sift through vast data, draw insights, and assist journalists in crafting compelling narratives. Explore how chatbots and digital assistants redefine audience engagement, making news consumption a more interactive experience.
- Fact, Fiction, and the Digital Balance: While generative tools create realistic content, newsrooms possess the adaptability to maintain the sanctity of truth. Delve into strategies that allow newsrooms to leverage these technologies while ensuring content authenticity.
- The Deepfake Challenge: The evolution of deepfakes is undeniable. Learn about how newsrooms are approaching the challenge of deepfakes, and the increased responsibility of journalists to counter social media-fuelled misinformation.
This session promises a balanced perspective, shedding light on AI's potential to enrich journalism while ensuring integrity and trust remain at its core.
.png?width=426&height=118&name=download%20(1).png)
"Resonance has been an invaluable partner in our journey to expand into the UK market. We featured in a number of key media outlets in insurance, finance, fintech, and business press, and our brand and reputation have been significantly elevated as a result. We couldn't be happier with the outstanding service they've provided."