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6 min read
Media Relations in the Age of AI: Why Niche Publications Win in Generative Engine Optimisation (GEO)
Generative AI is fast becoming one of the primary ways information flows, not just how it’s found, but how it is...
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Generative AI's Role in Shaping Tomorrow's Newsrooms:
The rise of Generative AI and Large Language Models is ushering newsrooms into a renaissance of digital journalism. These tools promise unprecedented efficiency, deeper insights, and a fresh approach to news reporting. But, as with all transformative technologies, they come with challenges and opportunities.
Join us for a conversation, guided by industry forerunners, as we navigate this novel landscape:
- AI as the Modern Newsroom's Ally: Discover how AI can sift through vast data, draw insights, and assist journalists in crafting compelling narratives. Explore how chatbots and digital assistants redefine audience engagement, making news consumption a more interactive experience.
- Fact, Fiction, and the Digital Balance: While generative tools create realistic content, newsrooms possess the adaptability to maintain the sanctity of truth. Delve into strategies that allow newsrooms to leverage these technologies while ensuring content authenticity.
- The Deepfake Challenge: The evolution of deepfakes is undeniable. Learn about how newsrooms are approaching the challenge of deepfakes, and the increased responsibility of journalists to counter social media-fuelled misinformation.
This session promises a balanced perspective, shedding light on AI's potential to enrich journalism while ensuring integrity and trust remain at its core.
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