The State of Comms in 2025: Are You Ready?

Uncertainty is the only certainty.

Comms professionals are navigating a perfect storm: geopolitical tensions, economic instability, shifting regulations, and short-term leadership pressures.

The stakes have never been higher, and the expectations never greater.

So how are comms leaders handling it?

We surveyed 100 senior in-house professionals across UK and US to find out their challenges, pressures, leadership expectations and opportunities.

Here's a few insights from the report

66%

say they get little to no clarity from leadership on major geopolitical events

57%

say financial instability is stalling growth plans

59%

are constantly adjusting strategy, but many feel under-resourced

Why download?

• Exclusive insights from 100+ comms leaders across industries.
• Real data and trends to help you future-proof your comms strategy.
• Practical takeaways to help you navigate leadership, ROI, and uncertainty.

The full report dives deep into how comms teams are adapting, thriving, and proving their strategic value.