The State of Comms in 2025: Are You Ready?

100+ Senior Comms Leaders Reveal Their Biggest Challenges–and How to Navigate Them

Uncertainty is the only certainty.

Comms professionals are navigating a perfect storm: geopolitical tensions, economic instability, shifting regulations, and short-term leadership pressures.

The stakes have never been higher, and the expectations never greater.

So how are comms leaders handling it?

We surveyed 100 senior in-house professionals across UK and US to find out their challenges, pressures, leadership expectations and opportunities.

Here’s a few insights from the Report:

• 66% say they get little to no clarity from leadership on major geopolitical events
• 57% say financial instability is stalling growth plans
• 59% are constantly adjusting strategy, but many feel under-resourced

The full report dives deep into how comms teams are adapting, thriving, and proving their strategic value.